Digital Media 3/3

Current State of the Media

– 24/7 and sometimes more than that … fast, furious and in your face at all times

– mobile and on the go journalism have become key factors in how news is reported

– citizen journalists are still major players, but trained and skilled communicators can win the battle

– economic growth and advertising in digital world is still being figured out

Key Ingredients to Digital (to be successful in digital journalism)

– ability to tell a story

– summarizing, quick/succinct pieces

– providing context

– being thorough and comprehensive

– understanding all multimedia elements

– engagement and interactivity with users

– develop strong writing skills

– understand how stories are told on multiple platforms

– develop proficiency on multiple platforms

– be flexible, confident, adaptable, versatile

– be able to find, create and understand complex data sets

– be able to access multimedia potential for stories

Digital Media Innovation

Keys to being a digital journalist

– think critically

– appreciate new ideas and technology

– innovate/teach/connect/relate

– be mobile

– think outside-the-box (BE DIFFERENT & INNOVATIVE)

– connect the dots

Planning Multimedia

Access situation for adding multimedia to your story and platform:

– photo galleries, audio, video, info graphics, etc.

Tips on Info Layering

– you have all this content , how do you place it in nonlinear format on your platform and have it make sense?

– create each element to stand alone

– only include redundancies that are necessary

– avoid editing your idea in early stages of planning …

Data in Journalism

– make sure your sources are accurate

– where did you get that data?

– polls and surveys can be conducted to create data from thin air, and this can be a story

– after you have said data, its up to you, the multimedia journalist, to figure out how to use it

– broadcast/print journalist (TV/internet/print): charts, graphs, info graphics, screen shots

Using Social Media in journalism

– collaborative reporting

– journalists as community managers

– the social beat

– online cu-ration for a ‘time-poor audience”

– the social network as the new editor

– Facebook, Twitter, Instagram, Google +

News as a Conversation

Future for brighter news convos

– technology is getting better

– audience who comments expects more from each other in these mediums

– allows reporters to get more sources for story; cultivate new and interesting ideas

– provides transparency on reporting side

– enables an immediate feedback loop

– spreads awareness of stories through word-of-mouth marketing

*************BE OPEN TO MULTIMEDIA***********

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