Class Notes: Curation & Crowdsourcing

News as a Conversation

  • Benefits of social media
    • Facebook and Twitter = open audience for user engagement
    • Allows reporters/editors to cover beats better
  • Future for brighter news convos
    • Technology is getting better
    • Audience who comments expects more from each other in these mediums
  • Being Social = more sources
    • What’s better, 10 sources or 100?
    • What’s better, 5 comments or 500?
    • Assimilating news content to media conversations via engagement tools/methods increases site traffic and story awareness
  • Benefits
    • Provides transparency on reporting side
    • Enables an immediate feedback loop
    • Spreads awareness of stories through word-of-mouth marketing
    • Story ideas and community awareness
  • What editors/reporters must be doing?
    • Soliciting content and participation
    • Moderating comments /blogs/submissions
    • Solving user problems with web tools/communication
    • Staffing events for marketing and editorial to build a brand in the community, a face to the company
  • How to make news participatory
    • iReport – CNN – let people submit content from the scene
    • Patch/Newsday/News 12: Let people upload photos/videos, comment on stories, add events to calendar, add announcements/updates, rate and review businesses
    • Example: Hurricane Sandy
  • Things to be careful with ..
    • Do not engage in battle with users, simply moderate and answer questions in a professional and objective manner
    • Do not have friends and family post items
    • Do not delete comments you disagree with, only ones that are offensive

Crowdsourcing Takeaways

  • Remote way of obtaining sources for a story
  • Be leery about the sources and don’t always base you stories off these “random” sources
  • Think of ways to incorporate social into your daily reporting
  • Be active on social with you audience so the crowd can actually be sourced as opposed to quiet and not saying anything at all
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